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Marketing Awareness Online Test 2018
|Test||Question||Time (In Min)||Launch Test|
|Marketing Awareness Online Test in English – Series 1||30||30||Go to Test|
|Marketing Awareness Online Test in English – Series 2||30||30||Go to Test|
|Marketing Awareness Online Test in English – Series 3||30||30||Go to Test|
|Marketing Awareness Online Test in English – Series 4||30||30||Go to Test|
|Marketing Awareness Online Test in Hindi – Series 1||30||30||Available Soon|
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Marketing Definitions :
- The American MarketingAssociation has defined marketing as “the activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.”
- Marketing Guru Philip Kotler defines market segmentation as the subdivision of a market into
homogeneous subjects of customers
- Marketing is the action or business of promoting and selling products or services, including market
research and advertising.
- Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.
Nature of Marketing
- Marketing is a human activity
- Its a socio economic activity
- The subject matter of marketing is products and services
- Certain type of market is a must for marketing to happen
- It’s a consumer oriented process and not a product oriented process. It is start and end with customers.
- Marketer performs the marketing and consumer is required to do marketing
- The base of marketing is exchange
- It’s an art as well science
- It is a universal activity
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